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Keywords you use in the Title should describe the theme of the page.Best practices for writing descriptive elements directly from Google. And it’s the major contributor to higher click-through-rates from a search engine results page (SERP). It is an important way to tell Google and searchers what the page is about. Title tags -though they might be invisible on the web page, every page should have a well-written, unique Title tag.Client Success Stories – B2B Companies Benefit From ToTheWeb’s Intensive PPC & SEO Strategies.Clients by Industry – ToTheWeb serves global B2B software companies and drives more pipeline leads to sales.OUR CLIENTS – Creating highly measurable results for our clients increases their lead opportunities and grows profits.Michael Menduno – Writer, journalist and editor.John McAulay – PHP Web Application Developer.Michele Grey – Graphic and Web Designer.Rosemary Brisco – President and Founder.WHY CHOOSE US – 50% of B2B websites don’t generate sufficient new leads from their website - we solve that problem.ChatGPT for Content Marketing: Get Onboard, the Ship’s Setting Sail.Accelerate Your Blog Post Workflow with ChatGPT: Content Creators, Get the Lead Out.Marketing Professionals Pump-Up Productivity with AI Assistants.Sign up for The Prompt for ChatGPT – Your Marketing Secret Weapon for AI Success.TOOLS – From tracking conversions to seeing what Google sees, expand your knowledge and grow your results.Pricing – Outsourcing brings the best talent!.B2B Usability & User Testing – Learn how site visitors interact with your site.ChatGPT Training for Marketing – Your marketing team can enhance their content creation abilities and boost productivity with ChatGPT training.B2B Content Audit – When you need to know what is and isn’t working.

B2B Content Marketing – Adding value: content is what your prospects are actually searching for.Account Based Marketing – A better way for B2B enterprises with long sales cycles to laser-focus their resources.B2B SEO Technical Audit – An in-depth technical analysis is part of a successful SEO strategy.

B2B Search Engine Optimization – Ranking high in Google requires both onsite and off optimization.

B2B Keyword Research – Drive SEO and SEM efforts across all content and social media networks.

B2B Website Lead Generation – Improve landing pages, monitor activity and escalate conversions.

OVERVIEW – Search engine marketing might be complex, but the reason for doing it-and doing it well-is simple.